Case 1
Beauty salon
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Before
- Lack of service and staff operation standards
- High employee turnover, leading to loss of clients
- Focus solely on foot traffic and word-of-mouth
- No established system for customer interaction
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After
- Developed a social media promotion strategy.
- Revived an old client database.
- Created relevant offers.
- Built a team for delegation.
- Implemented a client tracking system and established a loyalty program.
- Introduced standards and strict controls.
- As a result—full salon bookings and a 400% increase in profits.
Case 2
Beauty salon
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Before
- High accounts payable
- Over 500,000 rubles in accounts receivable
- Only local clients
- Lack of delegation
- Blockages in sales and mindset regarding money
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After
- Increased revenue by 5 times.
- Minimized accounts receivable.
- Team grew from 3 to 10 people.
- Established a clear development strategy and business structure.
- Eliminated sales fears; scripts were developed, and sales now focus on high-ticket products.